ATMA - Investor Relations

Notice to the Market – Rebranding


São Paulo, September 11, 2017. CONTAX PARTICIPAÇÕES S.A., headquartered at Av. Paulista, nº 407 e 423, 8º andar, Bela Vista, CEP 01.311-000, in the city and state of São Paulo, inscribed in the roll of corporate taxpayers (CPNJ/MF) under number 04.032.433/0001-80 (“Contax” or “Company”), in accordance with CVM Instruction 358/2002, as amended (“CVM Instruction 358/02”), hereby informs its shareholders, investors and the market in general that, as of September 11, 2017, its new corporate brand will be “LIQ”, replacing the Contax and Ability brands. The purpose of the change is to reflect the Company’s strategic repositioning, which offers integrated relationship solutions through different channels, with an all-line, on-line and off-line approach.

The Company clarifies that the launch of the new brand does not, at the moment, result in the change of its Trade Name, the Trade Name of its subsidiary Contax-Mobitel or the tickers of the shares and debentures issued by the Company. These changes should take place in the future and will be disclosed by the Company in due time.

Further information on the new corporate brand, LIQ, and details on the strategic positioning are available on the Company’s website ( The Company, through its Investor Relations Department, is at your disposal for any clarifications deemed necessary through the contact information detailed below.

Cristiane Barretto Sales
Chief Financial and Investor Relations Officer

IR Contacts:
Phone: (55 11) 3131-5136 or (55 11) 3131-5131